Swoop Sticker Sheet
Move In Miami is the University’s largest fundraising event, held annually on move-in day. For the 10th year of #MoveInMiami, the Advancement marketing team sought to impress their donors with a unique mail piece that would earn user-generated content.
Inspired by Colorforms toys, we created a paper-doll style sticker sheet of our beloved mascot, Swoop the RedHawk. The Office of Advancement curated a list of key objects Swoop could be staged with to represent the endless number of student organizations and alumni populations.
The first big challenge was changing Swoop’s pose. Swoop was illustrated in only one pose that was not logically able to hold a laptop or a pom-pom. Mimicking the original Rickabaugh Graphics style, I repositioned Swoop to two arms outstretched. Finally, the fun part was illustrating the 21 “props” that could adorn Swoop. My favorite to illustrate was the Toasted Roll on a plate, a favorite dessert in Oxford since the 1920’s.
Stop motion animation created by Miami University Office of Advancement to promote Homecoming 2023.